The Scrolling Backlash
· business
The Great Disconnect: Why Tech’s Grip Is Finally Slipping
The Atlantic’s five-part podcast series “How to Touch Grass” has tapped into a widespread sentiment that people are tired of being controlled by their phones. For years, we’ve been conditioned to believe that our devices are essential to our lives, but what if this is not true? What if our addiction to tech is precisely what’s keeping us from truly experiencing life?
The backlash against big tech has been building for some time now, driven by concerns about data exploitation, algorithmic manipulation, and the erosion of attention spans. Despite the proliferation of “digital detox” retreats and apps designed to help people disconnect, the problem persists because we’ve been sold a bill of goods that our devices are essential to our happiness.
This may be nothing more than a ruse. Our phones could be seen as a crutch, a way to avoid dealing with life’s complexities and uncertainties in the flesh. Julie Beck’s work on “How to Touch Grass” suggests this is precisely the case. Through her interviews with artists, writers, and everyday people, she reveals a growing sense of disillusionment with the online world.
One striking aspect of Beck’s project is its focus on the embodied world – our bodies and the natural world around us. As we spend more time staring at screens, we’re losing touch with these essential aspects of human experience. This has serious consequences for mental health, relationships, and critical thinking.
The “touch-grass moment,” as Beck and her co-host Natalie Brennan call it, may be driven by a recognition that tech’s promises have been false. We’ve been told our devices would make us more connected, productive, and happy. But what if those promises have been nothing but empty claims?
Julie Beck’s own experience with TikTok is telling. She’s deleted and re-downloaded the app multiple times, only to find herself stuck in a cycle of scrolling and clicking – precisely the kind of addiction that tech companies design into their platforms.
But what if we could break free from this cycle? What if we could learn to use our devices in ways that actually enhance our lives, rather than controlling them? This is the promise of “How to Touch Grass,” a project not just about criticizing tech but also about imagining a different future – one where we’re not slaves to our screens.
As Beck notes, this moment is about more than just tech; it’s about the culture of attention itself. We’ve been conditioned to focus on whatever is most easily accessible, rather than engaging with the world around us in meaningful ways. This problem goes far beyond social media or online platforms; it speaks to the very heart of modern life.
The great disconnect has finally begun.
Reader Views
- DHDr. Helen V. · economist
The Atlantic's podcast series is spot on in highlighting the corrosive effects of our tech addiction. But what about the economic implications? As we continue to abdicate responsibility for physical activity and social interaction, won't this further exacerbate income inequality? Those who can afford digital detoxes or luxury outdoor experiences will reap benefits while the marginalized are left with even fewer opportunities for meaningful engagement in society.
- TNThe Newsroom Desk · editorial
It's refreshing to see a critical examination of our tech addiction, but we must be careful not to throw the baby out with the bathwater. As we reevaluate the role of technology in our lives, we'd do well to acknowledge the ways in which digital tools have facilitated remote work, connection, and access to information for marginalized communities. A nuanced approach will require considering both the benefits and drawbacks of a tech-enabled existence, rather than simply opting for a knee-jerk rejection of our devices.
- MTMarcus T. · small-business owner
The tech backlash is long overdue, but let's not forget that many small businesses like mine have been struggling to compete with the giants for years. We're not just victims of big tech's excesses; we're also paying the price for its promises of easy growth and limitless scalability. The article touches on mental health consequences, but what about economic ones? As consumers turn away from screen-based experiences, how will local economies adapt? That's a conversation worth having alongside the one about embodied experience.