Coles Has Been Caught Red Handed.
But Don't Discount This Pricing Loophole The Federal Court's verdict against Coles, ruling that its "Down Down" promotions misled consumers, has sent shockwaves through the retail industry.
The judgment was a long overdue victory for consumers, with Justice Michael O'Bryan finding 13 out of 14 examples of Coles' "Down Down" promotions to be misleading.