The Sky is Falling, But Not on EFL Games The English Football League (EFL) has announced a deal to broadcast seven of its games live on Sky Sports at 12:30 pm on Saturdays.
This development may seem routine, but it reflects a broader trend in sports broadcasting and the EFL's efforts to adapt to changing viewer habits. One striking aspect of this deal is its timing.
The EFL has traditionally been associated with terrestrial television, with many games broadcast on the BBC and ITV.