Europe's Red Line on FIFA's World Cup Sell Off The European governing body for soccer, UEFA, has drawn a bold line in the sand over FIFA's plan to sell minority stakes in its World Cup tournament.
The 55 member associations within UEFA have unanimously voted to boycott any FIFA tournament until the proposal is abandoned in its entirety.
This clear signal from Europe indicates that financial enticements and threats will not sway their stance. At issue is whether the World Cup can be treated as an investment product. UEFA's answer is unequivocal: no.