The Innovator's Double Bind The appointment of John Ternus as Apple's new CEO marks a significant shift in leadership at one of the world's most valuable companies.
As he takes on the reins, Ternus faces an old problem that has tripped up many successful businesses: the innovator's dilemma.
This phenomenon was first identified by Harvard Business School professor Clay Christensen, who noted the tendency of established companies to prioritize incremental improvements over innovation that could disrupt their core business.