Perplexity's Free AI Offer Left It with Millions More Users in India The allure of vast markets and untapped potential has long been a siren song for tech companies looking to expand their reach.
For AI startups, India has emerged as an attractive destination, with its massive population, relatively low mobile data costs, and growing appetite for generative AI services.
Perplexity's decision to offer its premium service free for a year to Airtel's 360 million customers was a bold move aimed at catapulting the company into India's AI market.