The Philanthropic Catch: Women's Sports in Peril The recent surge in interest for women's sports has been met with a stark reality: college athletic programs feeding into these systems are struggling to stay afloat due to increased demands from bigger, more lucrative sports.
This is not just a matter of budget priorities; it's a systemic issue threatening the very fabric of women's sports at the collegiate level.
Women's Sports Foundation CEO Danette Leighton is calling on donors to take an active role in supporting less lucrative teams, such as women's gymnastics and men's tennis.