Hailey Bieber's Beauty Empire: Where Marketing Meets Manipulation Hailey Bieber's rise to fashion and beauty stardom has been meteoric.
Her marriage to Justin Bieber gave her a wealth of cultural relevance, but it's her business ventures that have cemented her status as the go to trendsetter for young white women.
Her company, Rhode, churns out products from skincare patches to phone cases, all bearing the "RH" monogram.