The Business of Cricket: A Tale of Two Markets The recent finale of The Hundred finals between Trent Rockets and SunRisers Leeds in the women's match has left many in the cricket world discussing potential revenue growth.
While the men's match against Manchester Super Giants drew more attention, the women's final offers a unique opportunity to examine market dynamics at play.
Launched last year as a franchise based T20 competition, The Hundred was designed by the England and Wales Cricket Board (ECB) to create a more sustainable and lucrative model for cricket.