The Unsustainable Allure of Luxury Fragrance Victoria Beckham's fondness for Byredo, the Scandinavian luxury fragrance house, is hardly surprising.
What's remarkable, however, is the number of Byredo's high end scents available at price points under $100 – a seeming contradiction given the brand's reputation for opulence.
Byredo's success can be attributed to its commitment to clean design and unadulterated quality.