TIFF's Transformation: A Tastemaker in Crisis The Toronto International Film Festival (TIFF) has long been a hub for launching Oscar campaigns, but as major films increasingly opt for other festivals like Venice or Telluride, TIFF is scrambling to reinvent itself with a new focus on dealmaking.
This transformation, coupled with rising ticket prices, threatens to alter the very essence of the festival.
For years, TIFF's prestige was built on its ability to predict Best Picture winners and provide a platform for international cinema.