Trump Tower's Gold Coast Gamble Falls Flat The news that the Trump Organization has scrapped plans for its namesake tower on Australia's Gold Coast may seem like a minor footnote in the saga of Donald Trump's global branding ambitions.
However, it speaks to a broader trend of waning interest in luxury real estate bearing the Trump name.
The project was announced just three months ago as a key test case for the company's efforts to expand into new markets and reinforce its image as a global player.