V'landys Takes a Pop at AFL Entertainment The latest development in the world of Australian Rules football has left many scratching their heads: Tiger Woods isn't the only high profile figure to have caught the attention of Rugby Australia's chief executive, Peter V'landys.
With his sights set firmly on diversifying the league's revenue streams and expanding its fan base, V'landys has announced a bold move into the world of entertainment – and it's one that promises to shake things up in more ways than one.
What's Behind V'landys' Pop at AFL Entertainment? V'landys' decision to take on the Australian Football League (AFL) reflects his keen understanding of where the industry is headed.